How Welsh women's football is growing — attendance, investment, and key milestones driving the game forward.
480
162
£1.5M
+27%
Average match-day attendance across three Adran Premier seasons.
Player registrations across the three tiers of Welsh women's football (2024-25).
Defining moments in the growth of Welsh women's football.
The Welsh Women's Premier League was rebranded as the Adran system, introducing a three-tier pyramid structure with Premier, North, and South divisions.
The FAW partnered with Sgorio and S4C to live-stream Adran Premier matches for the first time, dramatically expanding visibility and audience reach.
Adran Premier average attendance surpassed 120 per match for the first time, with marquee fixtures drawing crowds of 400+. Overall registrations grew 18% year-over-year.
The Football Association of Wales committed to doubling its annual investment in women's football to over £1.2M, funding coaching pathways, facility upgrades, and marketing.
Multiple Adran Premier clubs secured their first-ever shirt sponsors and commercial partnerships, signalling growing investor confidence in the women's game.
The commercial and strategic case for early investment in the Welsh women's game.
Most Adran clubs have zero or minimal commercial partnerships. First sponsors enjoy premium visibility, brand loyalty, and naming rights at a fraction of the men's game cost.
The FAW has committed to doubling investment in women's football through 2030, funding coaching pathways, facility upgrades, and broadcast coverage that benefits sponsors.
Attendance has grown 70% in two seasons. Live-streaming on S4C and social media reach are expanding the addressable fanbase well beyond match-day crowds.
The 2023 FIFA Women's World Cup generated £570M in revenue globally. Wales is part of a rising tide — UEFA's women's football strategy targets 2.5x participation growth by 2030.
